Archive for the ‘television’ Category

Connie Britton (Rayna James) and Hayden Panettiere (Juliette Barnes), Stars of ABC’s Nashville

A few weeks into this new fall TV lineup has served up various winners and losers, lucky for ABC, they have some juicy offerings holding key audience attention. One of my favorites is the new hit country drama, ‘Nashville’, starring Connie Britton and Hayden Panettiere.

The combination of original, catchy tunes with rich personal dramas and a subplot of political intrigue in the Music City has helped make it one of fall’s hottest shows. However, I can’t help but love the last few episodes’ concentration on spin and publicity for the show’s entertaining divas who have attitude and give their advisers little room to help their careers.

Rayna, yesterday’s icon, refuses to lower herself to co-headlining a tour with newcomer Juliette, doing a greatest hits album and ruins an intimate tour over a love triangle. All these roadblocks are undoubtedly becoming increasingly difficult to bypass for her team of managers and confidantes. Britton’s character is a great example of how some clients, especially those with long established success that’s hit a snag in this changing world, can be hard to guide back to the road of relevance. Rayna’s past success and high sense of self gives her a dignity that makes it hard to compromise even when it comes to the future of her career. She’s in a new world of music that’s touched country and every other genre like wildfire, catchy is good while richer, harder to digest music sometimes can take a backseat.

If you think Rayna James’ difficulties in reviving her career doesn’t show how hard it is to be a publicist in the music world then Juliette Barnes is a land mine waiting to happen.  Barnes’ personal life clashes against her brand that sells like hotcakes to teens and their parents. While her seductress, go-getter style behind closed doors has gotten her thus far without being revealed, other aspects of her life ranging from a smartphone video of her sticky fingers gone viral to an addicted mother dragging out her roots are reshaping her public image and brand. This brand turn around has startling consequences for the young crooner including a sinking tour, retracted endorsements and cut appearances. Refusing to listen to her manager or publicist during media training, she makes things even worse by appearing unapologetic, indignant and entitled during an exclusive interview meant to save her career, instead, drowning her career even more.  Juliette utters a common mantra, “Any publicity is good publicity, at least they’re talking about me”. This common myth is the downfall of many who eclipse their previous good name with one wrong move turning into talk show fodder and not much else. On the flip side, people love seeing a comeback and her team is working hard on press releases to show a hard working young woman, using this time to get back to the studio. Will it be enough to save a rising star from falling hard?

Cast of ‘Nashville’

 

Watch  ‘Nashville’ to find out what happens to both country divas and see how PR people hard at work to save their brands in the dog eat dog world of the Music City, Wednesday nights on ABC.

I took a bit of a hiatus due to tech problems–mainly the lack of a laptop. But there’s lots of issues going on in the world of PR and television!

I want to talk about a cautionary tale. Charlie Sheen.Winning. Ninja. Tiger blood. If you’re up with the crazy in current events. You know what I mean. “Two and a Half Men” has been cancelled due to a PR nightmare. Sheen’s downfall snowballed fueled by drama, drugs, alcohol and a sense of omnipotence has left many fans and employees out in the cold. From once highest paid actor to that warlock we love to hate…. I mean don’t get me wrong…this storm has chasers watching his every move. Just look at his record-breaking Twitter account. Just because people tune into his tour, social media and the like don’t mean he’ll ever be a paid actor in legitimate television or film in the near future.

Lessons to learn? Every part of every creative product/team especially television must be stable. When you have chaotic personalities involved in any project it’s risky. Monitoring and putting back-up safety plans in place can avoid a total, disappointing shutdown of an otherwise great thing!

UPDATE: Looks like Charlie’s been replaced with none other than funny man— Ashton Kutcher. Looks like Chuck Lorre doesn’t want to quit a beloved show just because the main actor cast went off the deep end!

A once quirky, and loved show bites the dust as ABC announces the cancellation of Ugly Betty

According to the lovely ladies at Hollyscoop, an entertainment blog, this order of events comes at a surprise.  This  season will be its final. Credited from ABC

For all you Ugly Betty Fans, like myself, this shouldn’t come as a surprise. It has changed time slots numerous times which is always a telltale sign, along with fewer big name guest stars, and character changes. Never fear, as the finale promises to be a good one!

Could this have been averted with some better public relations efforts? Perhaps among all the time and day changes along with the story line, better promotion could have been used.  Whenever a show changes time slots, if the network still wants the show to succeed some great promotion is needed to spread the word to keep fanbase glued to their seats and actually watch.

Perhaps instead of concentrating on just showing funny commercials for new shows, part of the budget should have been used for Ugly Betty. Funny clips showing the antics of the new season of beloved characters like Wilhelmina Slater or Marc St. James would have gotten more attention than the short spots showcasing no new aspects of the fifth season and briefly stating the new time slot.

Nevertheless, these great actors can find a new place to showcase their talents as the show bids its viewers, farewell.

Your thoughts?