Optics Schilling Makes Print Clearer (#4)

Posted: June 8, 2011 in Uncategorized

I don’t usually pay attention to print or traditional outdoor advertising but Optics Schilling has gotten attention for their simple but memorable campaign. Their ads really convey to the senses their mantra and brand purpose: “See Better”.

Optics Schilling Can Make Anyone or Anything See Everything Better in New Ad Campaign

They show that the K.I.S.S. (keep it simple silly) saying in communication and advertising to the audience is true. They show creative ways to convey their brand benefits and people in the ad world have taken notice. It’s important not to forget traditional media and simplicity in a time where glitz, special effects and digital seem like all the rage. I try to remember all areas of advertising can be explored and sometimes traditional is better.


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