Google Chrome Speeds Viral in New Campaign (#2)

Posted: June 8, 2011 in Uncategorized

Everyone knows it’s Google’s time. They pretty much are one of the biggest powerhouses in the world and yet they still can go viral in their new browser’s viral video campaign– Google Chrome: Speed Tests. They test the speed of their latest version of the browser against various, outlandish things from potato rockets to explosives.

While other companies try to capitalize on Google’s hold on the search market, the company just keeps doing more. That’s no exception to their new browser. One of the reasons the brand does so well is it’s not afraid to be different and funny. The new campaign embodies this perfectly. They use traditional and digital media channels to spread and the audience takes notice. They’ve continued the trend by making a fun, addicting Google Chrome: Bounce Ball game.


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