Gaga This Way (#8)

Posted: June 8, 2011 in Uncategorized

Lady Gaga has gotten her Little Monsters to make her new album ‘Born This Way’ one of the fastest selling of all time despite a whole album leak. How did she do this? With one of the best album promotional campaign tirades EVER!!! By aligning herself with Amazon, Google Chrome, Farmville & taking advantage of her large Twitter and social media following– she made way over millions even when selling her album for 99 cents for a day on Amazon. Gaga has guts!

While I don’t even like the album that much, I admire Gaga as an artist, performer and brand to be reckoned with. If there’s one thing that is exciting in the communication industry (okay there’s lots) it is living in a digital age of change and revolution. In a time where artists can’t even get their die hard fans to buy their albums, Gaga has become the mother motivator of her fan base.

Lady Gaga Uses Digital Downloads to Score Album Sales

By reflecting a changing digital age, Gaga’s conquering the charts was due in part to her pushing of her album’s digital sales. Is this a cue to those thinking the music industry will become unprofitable against the wave of illegal downloaders? The answer is: yes! If what you’re doing isn’t working, reinvention is the key and she’s showed the industry that’s the truth. I hope more artists take notice and the music industry takes notice and follows suit.

Lady Gaga's 'Born This Way' Breaks Records


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