‘Droid Does’ Campaign Wins (#1)

Posted: June 8, 2011 in Uncategorized

We all know the iPhone was revolutionary and changed the mobile device market forever. We also thought nothing would top it’s sales. However, Android has conquered the smart phone market and it is thanks to more than just awesome phones. Starting off from myserious ad campaign to more specific ads the campaign to get Android up to the top had been a battle that didn’t come cheap–and it shows.

Verizon Used Viral Online Advertising

The mantra, “Droid Does” conveyed it’s possibilities and showed features taking on the iPhone head on. This aggressive marketing strategy worked out for the company and shows taking risks in a competitive market is a must to gain brand reputation. From traditional television and print advertisements to interactive online content they saturated the market with all droid could do. It works for me. I love my Motorola Droid 😉


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