Any interactive ad campaign can’t just be a company selling it’s products. Leo Burnett Chicago’s campaign for Altoids centered around a Facebook app that rewards your friends with ‘Altoid’s Curiously Strong Awards’ encompasses everything that’s fun about brands and customers in the interactive realm. It doesn’t hurt that the song is catchy and too hilarious for words.
Altoid’s slogan for “Celebrating Authenticity” is fun and empowers the consumer. In today’s age where your public is almost in control of every media channel that’s the best way to get them to opt in to your message and hopefully in the end– your product. People don’t buy brands just for the product benefits– they want to buy from brands that mirror what they see their own personality to say to the world. Let’s face it, one of the best ways we control our personal brands is via our Facebook or other social media pages. If the popularity of Farmville and like apps is any indication people also love to play games with their friends. Altoid’s is taking advantage of this in the best possible way! I can’t wait to award my friends for their funny facebook tendencies.
Which award should you get? Your friends?
Vote for your friends in Altoid's Curiously Strong Awards
Wright Girl On Public Relations 