Thanks to DDB Stockholm, McDonald’s created one of the best interactive games via an outdoor, digital billboard and mobile technology. What’s awesome about this game pedestrians play to win free food? No need to download an application on your smart phone with the use of geolocation technology. Their Pick’N'Play game is an innovative one that must be a predecessor to future promotional games. While Europe, is far more advanced in the interactive and digital advertising market than us back in the states it makes you wonder how technology can really change the game of promotional campaigns.
I believe interactive ads like this must be fun and so are the future of advertising. I like to follow new age interactive campaigns like this. The more you know, the easier it is for you to think of your own creative way to use technology tailored to your brand, your target audience and your resources. However the best part is the promotion drives actual traffic to the store– so it helps the bottom line.